Save the Sherbet Fountain!

The latest fizz in the press is the proposed redesign of the old Bassett’s Sherbet Fountain.

The Independent described how the packaging is to be rebranded to a more hygienic plastic wrapping and had this to say about it:

The change means that children will no longer have fond memories of wrestling with soggy paper packaging as they try to work out how to suck the sherbet through the ever-useless straw. Many fans and nostalgics say they are mourning yet another rebranding of an iconic sweet.

You can read the full article here:
The Independent: “Customers in a fizz over sweet-shop favourite”

A Quarter Of…, the old-fashioned sweetshop on the internet, is gathering consumer opinions about the proposed rebranding and may mount a campaign to persuade new manufacturers Tangerine (who bought the rights from Cadbury Trebor Bassett last year and are marketing it under the name “Barratt’s Sherbet Fountain” – note the subtle change?) to change their minds.

You can read all about it and join in here:

A Quarter Of…: “Save the Sherbet Fountain!” campaign

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